Sell your franchise without the broker tax.
Trench Logic provides marketing and buyer-coordination support for franchise sellers. We build a custom resale page for your business on our own site, run targeted LinkedIn marketing to qualified buyers, screen candidates, and manage the coordination work, so you can focus on running your business while the sale process moves forward.
What we do (and don't do).
Our model is built specifically for franchisee-to-franchisee transfers, where buyer qualification, Franchisor approval, and territory considerations are part of every deal.
We advise on every aspect of your listing and sale process that falls outside the legal definition of brokerage: pricing strategy guidance, listing positioning, buyer qualification, marketing performance, LinkedIn outreach, NDA coordination, introduction sequencing, and Franchisor transfer preparation.
We do not negotiate on your behalf, set your asking price, or represent you in the transaction. The deal stays with you. The pipeline, screening, and coordination work stays with us.
Our model Flat monthly fee, no commission.
You keep the equity. We bring the buyers.
The franchise resale process.
Every franchise resale follows the same path from listing to closed transfer. Trench Logic's direct involvement scales with your selected tier.
Engage & intake
Seller engages Trench Logic and completes franchise intake. Unit details, territory, asking price, FDD transfer requirements.
All tiersCustom page & marketing live
Trench Logic builds your custom resale page on our site and runs LinkedIn marketing targeting qualified franchise buyers.
All tiersInquiries & screening
Buyer inquiries are received, screened, and routed. Qualified buyers are introduced to Seller after NDA execution.
Tiers 2–4Negotiate independently
Seller and Buyer negotiate independently. Trench Logic does not participate in pricing or deal terms.
Tiers 2–4Franchisor approval
Agreed buyer submits Franchisor transfer application. Approval timelines and transfer fees are set by the Franchisor.
All tiersClose & handoff
Upon Franchisor approval, transaction closes. Trench Logic engagement continues through the Seller's selected service term.
All tiersActive resale listings.
Two operating franchises live on the market now. Click through for the full financial picture, hyper-local market report, and direct seller contact.
Four tiers, scaling with how fast you want to sell.
Every tier starts with a custom resale page for your business on our own site. Higher tiers add LinkedIn marketing, buyer screening, paid ads, and active outreach. All payments processed securely through Stripe.
Resale page
- Custom resale page for your business on our own site
- Professional positioning with franchise-specific details
- Territory and unit information included
- Buyer inquiries handled and routed to Seller
- NDA template + Franchisor transfer checklist provided
LinkedIn marketing
- Everything in Tier 1
- LinkedIn marketing and outreach to qualified buyers and relevant networks
- Centralized inquiry intake managed by Trench Logic
- Buyer screening before introduction
- NDA coordination & buyer introduction scheduling
- Bi-weekly buyer activity updates
- Buyer Presentation Deck add-on: $300 flat
Paid ads + transfer prep
- Everything in Tier 2
- Paid ads to qualified buyers on Meta and Google
- Campaign setup, creative, targeting, ongoing optimization
- Lead routing from advertising campaigns
- Weekly page optimization based on performance
- Franchisor transfer prep and coordination
- Buyer Presentation Deck included
- Franchise-specific buyer FAQ prepared
Full service
- Everything in Tier 3
- Aggressive multi-channel buyer outreach
- Paid ads across Meta, LinkedIn & Google (recommended $300/wk + $400/wk + $500/wk)
- Expanded LinkedIn outreach to franchise buyer profiles and networks
- Direct email outreach to qualified prospects
- Priority buyer screening with financial pre-qualification
- Priority handling of buyer inquiries with active sequencing
- Momentum management, proactively advances qualified conversations
- Optional listing on an outside marketplace on request
What each tier adds
Each tier builds on the one below it. The flat monthly fee is what you pay Trench Logic. Advertising spend is separate and passed through at actual cost with no markup.
| Tier | Monthly | What it adds |
|---|---|---|
| Tier 1 · Resale page | $250 | Custom resale page, inquiry handling, monthly check-in |
| Tier 2 · LinkedIn marketing | $500 | LinkedIn outreach, buyer screening, NDA coordination, bi-weekly |
| Tier 3 · Paid ads + transfer prep | $750 | Paid ads (Meta & Google), weekly cadence, transfer prep |
| Tier 4 · Full service | $1,250 | Aggressive multi-channel outreach, priority handling, fastest timeline |
The fine print, in plain language.
We're as full-service as it gets without a broker license. A few things to know up front.
Non-broker status
Trench Logic is not a licensed business broker. We provide marketing, listing, and administrative support. We do not negotiate, set asking prices, or represent Sellers in transactions.
No guarantees
No marketing program, broker or otherwise, can guarantee a sale. What we guarantee is maximum qualified exposure, professional coordination, and honest guidance. The transaction itself remains entirely in your hands.
Clean financials required
Up-to-date P&Ls and financial records are required before your listing can go live. If your books aren't current, we'll pause onboarding until they are. This protects you and keeps every buyer working from accurate information.
Pass-through costs
All advertising fees are passed through at actual cost. No markup. Ad spend is invoiced separately, bi-weekly. Stopping ads does not stop the monthly service fee.
Inquiry volume varies
We control the quality of your resale page, the LinkedIn marketing, and the ads. We cannot control how many buyers respond. Inquiry volume depends on market conditions, page quality, and price positioning.
Paid ad runway
Meta and Google campaigns need a runway. Month 1 is the learning phase. Meaningful traction typically begins month 2. Month 3 is your peak window. We evaluate performance at the 45-day mark.
Not ready to hit "Start Tier"? That's fine.
If you'd rather walk through your situation before signing up, send a note. We'll come back within one business day with a recommendation.