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Franchise resales

Sell your franchise without the broker tax.

Trench Logic provides marketing, listing, and buyer-coordination support for franchise sellers. We build your buyer pipeline, screen for qualified candidates, and manage the coordination work so you can focus on running your business while the sale process moves forward.

See packages & pricing How it works
Flat monthly fee No commission 3-month minimum, then month-to-month
We are not brokers

What we do (and don't do).

Our model is built specifically for franchisee-to-franchisee transfers, where buyer qualification, Franchisor approval, and territory considerations are part of every deal.

We advise on every aspect of your listing and sale process that falls outside the legal definition of brokerage: pricing strategy guidance, listing positioning, buyer qualification, marketing performance, platform selection, NDA coordination, introduction sequencing, and Franchisor transfer preparation.

We do not negotiate on your behalf, set your asking price, or represent you in the transaction. The deal stays with you. The pipeline, screening, and coordination work stays with us.

20–30%
What traditional brokers charge on a franchise resale
Our model Flat monthly fee, no commission.

You keep the equity. We bring the buyers.
How it works

The franchise resale process.

Every franchise resale follows the same path from listing to closed transfer. Trench Logic's direct involvement scales with your selected tier.

1

Engage & intake

Seller engages Trench Logic and completes franchise intake — unit details, territory, asking price, FDD transfer requirements.

All tiers
2

Listings & ads live

Trench Logic builds and publishes marketplace listings and launches advertising targeting qualified franchise buyers.

All tiers
3

Inquiries & screening

Buyer inquiries are received, screened, and routed. Qualified buyers are introduced to Seller after NDA execution.

Tiers 2–4
4

Negotiate independently

Seller and Buyer negotiate independently. Trench Logic does not participate in pricing or deal terms.

Tiers 2–4
5

Franchisor approval

Agreed buyer submits Franchisor transfer application. Approval timelines and transfer fees are set by the Franchisor.

All tiers
6

Close & handoff

Upon Franchisor approval, transaction closes. Trench Logic engagement continues through the Seller's selected service term.

All tiers
DonutNV operators

An extra advantage for DonutNV franchisees.

DonutNV actively supports resale activity at the brand level. As a DonutNV franchisee, you start ahead — and Trench Logic layers a full marketing and buyer coordination program on top of what corporate already provides.

Available to operators across any franchise system. DonutNV is our current primary client base, but the playbook travels.

What DonutNV brings to the table

  • Inbound broker and buyer inquiries forwarded directly to the selling franchisee
  • Director-level support throughout the resale process — buyer qualification guidance, contract and transfer advice
  • Active internal promotion of resale opportunities to prospective franchisees in the pipeline
  • Franchisor-level knowledge of transfer process, approval criteria, and territory considerations applied from day one

Trench Logic stacks a full marketing program on top — without the $20–30K commission a franchise consultant or broker typically charges.

Seller intake

Tell us about your business.

About 10 minutes. Approximate numbers are fine — we'll lock in the real ones from your P&L before going live. The form auto-saves as you type, so close the tab and come back anytime. Once submitted, we'll come back with a tier recommendation inside one business day.

0% complete
1 About you The basics — so we know who we're talking to.
Please enter your first name.
Please enter your last name.
Please enter a valid phone number.
Please enter a valid email.
2 About the business A quick read on the operation.
Which franchise are you selling?
A year is fine.
Please enter the year you started.
List the cities or areas you cover.
We need at least one location to map your territory.
If it's just you, write '1'.
Please enter a number.
Please enter a number.
Are you working in the business every day, or do you have a manager?
Pick the option that fits best.
Best estimate is fine.
Roughly how many hours per week?
For a mobile business, write the typical schedule.
Tell us when the business operates.
3 The numbers Best estimates — we'll lock in the real ones from your P&L.
Approximate is OK.
Roughly how much money came in over the last 12 months.
Approximate is OK.
Owner's cash flow / profit after all expenses. Buyers care most about this number.
Approximate is OK.
Just list a few with rough monthly amounts. Skip if not handy.
If you know it. Otherwise leave blank.
4 Price, terms, & timeline What you're asking, and how flexible you are.
Asking price is required.
If you have a date in mind.
Days or weeks of training.
5 What's included Tangibles & intangibles passing to the buyer.
6 The story Plain words. This becomes part of the listing buyers will read.
Buyers will ask. Tell us first.
This becomes part of the listing buyers will read. Plain words are best.
A short description is required.
Pick one or two things — buyers want a reason to lean in.
7 Files & anything else Optional — but helpful.
Have files ready? P&Ls, photos, listing assets, FDD copy, equipment receipts — email them to hello@trenchlogic.com after you submit and we'll route them into your file. Or wait — we'll send a secure upload link with our follow-up.
We'll show you a clean summary before anything is sent. Copy it, email it, or submit it directly.
Pick your engagement

Four tiers, scaling with how aggressively you want to move.

All tiers include marketplace listings and Franchisor transfer support. Higher tiers add buyer screening, paid ads, and active outreach. All payments processed securely through Stripe.

Tier 1

Listing Presence

Flexible timeline, professional visibility.
$250 / month
+ $350 one-time setup fee
Monthly check-in · Monthly listing refresh
  • BizBuySell Basic listing (Showcase upgrade available, prorated)
  • Professional listing positioning with franchise-specific details
  • Territory and unit information included
  • Buyer inquiries routed directly to Seller
  • NDA template + Franchisor transfer checklist provided
Today: $600 (setup + first month) · then $250/mo
Start Tier 1
Tier 2

Sales Support

Organized buyer activity, reasonable timeline.
$500 / month
+ $350 one-time setup fee
Bi-weekly check-in · Bi-weekly listing refresh
  • Everything in Tier 1
  • BizBuySell Showcase + BusinessesForSale.com listings
  • Centralized inquiry intake managed by Trench Logic
  • High-level buyer screening before introduction
  • NDA coordination & buyer introduction scheduling
  • Bi-weekly buyer activity updates
  • Buyer Presentation Deck add-on: $300 flat
Today: $850 (setup + first month) · then $500/mo
Start Tier 2
Tier 4

Marketing + Sales Accelerator

Maximum exposure, fastest possible pipeline.
$1,250 / month
+ $500 one-time setup fee
Weekly call + as-needed · 2x/wk listing refresh
  • Everything in Tier 3
  • Multi-platform listing strategy
  • Meta + Google Ads (recommended $300/wk + $500/wk)
  • Targeted LinkedIn outreach to franchise buyer profiles
  • Direct email outreach to qualified prospects
  • Priority buyer screening with financial pre-qualification
  • Active buyer inquiry tracking and sequencing
  • Momentum management — proactively advances qualified conversations
  • Off-market opportunity promotion
Today: $1,750 (setup + first month) · then $1,250/mo
Start Tier 4

Estimated third-party pass-through costs

Marketplace and advertising costs are Seller's costs, passed through at actual cost with no markup. Approximate 3-month engagement totals below.

Platform / ServiceMonthly3-mo total
BBS Basic (Tier 1)~$80~$240
BBS Showcase (Tier 2)~$110~$330
BBS Diamond (Tiers 3–4)$259.95~$780
BusinessesForSale.com (Tiers 2–4)~$199~$597
Meta Ads (recommended)$300/wk (~$1,300)~$3,900
Google Ads (recommended)$500/wk (~$2,150)~$6,450
Ad spend is invoiced bi-weekly through Stripe at actual cost. The monthly service fee and ad spend are separate obligations.
Commitment terms: 3-month minimum service term applies to all tiers. After the initial 3 months, engagement continues month-to-month at the same rate with no new setup fee. Either party may terminate month-to-month service with 30 days written notice. Sellers may upgrade or downgrade tiers at any monthly renewal with no penalty.
Secured by Stripe · 256-bit encryption · PCI-DSS compliant

The fine print, in plain language.

We're as full-service as it gets without a broker license. A few things to know up front.

Non-broker status

Trench Logic is not a licensed business broker. We provide marketing, listing, and administrative support. We do not negotiate, set asking prices, or represent Sellers in transactions.

No guarantees

No marketing program — broker or otherwise — can guarantee a sale. What we guarantee is maximum qualified exposure, professional coordination, and honest guidance. The transaction itself remains entirely in your hands.

Clean financials required

Up-to-date P&Ls and financial records are required before your listing can go live. If your books aren't current, we'll pause onboarding until they are — this protects you and keeps every buyer working from accurate information.

Pass-through costs

All marketplace and advertising fees are passed through at actual cost. No markup. Ad spend is invoiced separately, bi-weekly. Stopping ads does not stop the monthly service fee.

Marketplace independence

BizBuySell and BusinessesForSale.com are independently operated. Inquiry volume depends on market conditions, listing quality, price positioning, and platform algorithms.

Paid ad runway

Meta and Google campaigns need a runway. Month 1 is the learning phase. Meaningful traction typically begins month 2. Month 3 is your peak window. We evaluate performance at the 45-day mark.

Want to talk first?

Not ready to hit "Start Tier" — and that's fine.

If you'd rather walk through your situation before signing up, send a note. We'll come back within one business day with a recommendation.

Email hello@trenchlogic.com Back to Trench Logic